Misleading Words Used By Marketers


For any product consumed or applied, consumers deserve to know whether it is safe or not. This is the reason why the government regulates all that is consumed and applied but sometimes, marketers and manufacturers find way to sell products or services. Knowing this, you have to be careful with the things that you are buying.

Here in Singapore, you will see labels claiming that a product is “nontoxic” or maybe “organic”. When they claim it, it is always best to look into the label and see if that is true. The ingredients or contents are undeniable so always look for it. Sometimes when marketers are too keen on advertising, you won’t bother checking the label. Do you know that sometimes they use misleading words? What are these words that you have to avoid when buying products?

Here is the list:

“Dermatologist Tested” or “Hypoallergenic”

Sometimes when you buy a cosmetic, you prefer labels saying “dermatologist tested” or “hypoallergenic” but in truth, manufacturers are not obligated to conduct any tests to provide that the products work. There is actually no organization behind this claim and if you notice, the company that is making the product only claims it.

“Environmentally Friendly”

When you see a product claiming that it is “environmentally friendly”, you consider it immediately because you think you are helping the environment. The truth is, the government does not encourage the usage of such words because it is vague and broad.

“Fragrance Free”

There are those people who are allergic to synthetic oils that give fragrance. For these people, products claiming “fragrance free” are preferable but they have to be careful. “Fragrance free” label does not mean there is no fragrance at all. The fragrance is just being covered up by synthetic ingredients which are more dangerous to you.


You often look for this word on the label thinking that it is pure and comes from nature. But sometimes, these claims are baseless. For example, a company may claim that their moisturizers are “100% natural” but it is not. Moisturizers have synthetic preservatives and fragrances that can take a toll on your health.


This is another misleading word because major or top brands easily claim that their products are “organic” but in fact it only contains little or no organic ingredients. For example, a shampoo company claims ingredients used are purely “organic” but wait till you read the label. There is actually no “organic ingredient” instead synthetic like glycol and propylene which are damaging to your health.

Now that you are familiar with the words, you should remember it and caution others too.

Leave a Reply

Your email address will not be published. Required fields are marked *